Since demand for Schlitz in a bottle has outpaced supply it's good news to hear that the company brings back the vintage brew on tap this month. The old formula first appeared in bottles in Milwaukee earlier this summer.
Milwaukee's editorial department picked Schlitz over Pabst in a Milwaukee Challenge in July.
According to a statement from Schlitz, "The demand for Schlitz brown bottles has outpaced production, and sales have outperformed projections by as much as 100% in Milwaukee, Minneapolis and Chicago."
Milwaukee area bar patrons can expect to locate the new beer by looking for the "Golden Classic Tap Knob." According to the statement, "The tap is part of the 'Grand Baroque Collection,' an iconic symbol of Schlitz. The Grand Baroque Collection was the most ornate and highest quality point of sale materials ever released by the brewery."
Born in Brooklyn, N.Y., where he lived until he was 17, Bobby received his BA-Mass Communications from UWM in 1989 and has lived in Walker's Point, Bay View, Enderis Park, South Milwaukee and on the East Side.
He has published three non-fiction books in Italy – including one about an event in Milwaukee history, which was published in the U.S. in autumn 2010. Four more books, all about Milwaukee, have been published by The History Press.
With his most recent band, The Yell Leaders, Bobby released four LPs and had a songs featured in episodes of TV's "Party of Five" and "Dawson's Creek," and films in Japan, South America and the U.S. The Yell Leaders were named the best unsigned band in their region by VH-1 as part of its Rock Across America 1998 Tour. Most recently, the band contributed tracks to a UK vinyl/CD tribute to the Redskins and collaborated on a track with Italian novelist Enrico Remmert.
He's produced three installments of the "OMCD" series of local music compilations for OnMilwaukee.com and in 2007 produced a CD of Italian music and poetry.
In 2005, he was awarded the City of Asti's (Italy) Journalism Prize for his work focusing on that area. He has also won awards from the Milwaukee Press Club.
He has be heard on 88Nine Radio Milwaukee talking about his "Urban Spelunking" series of stories, in that station's most popular podcast.
