By Lori Fredrich Senior Food Writer, Dining Editor, Podcast Host Published Apr 20, 2017 at 11:40 AM

Sendik’s Food Markets will open its newest store at the Corners of Brookfield on Sunday, April 23.

In celebration of the opening, Sendik’s will welcome shoppers with sales at all 16 of its locations, as well as four weeks of unique events taking place at the Brookfield store. The opening will also be marked by a ceremonial ribbon-cutting on Wednesday, April 26 at 10 a.m.

Families who visit the new location on April 29-30 will enjoy in-store sales, face painting, a balloon artist and the opportunity to meet local mascots. A cake decorating on May 6 will feature local celebrities from Sendik’s four long-standing charity partners, with $1,000 awarded to the winning decorator’s charity. In celebration of Sendik’s 91st anniversary, one lucky shopper will also win a seven-night Alaskan Cruise.

"We’re just as excited as the rest of the community that The Corners of Brookfield is coming to life," noted co-owner Ted Balistreri in a release. "The unique layout of The Corners gives shoppers a strong neighborhood feel and is the perfect fit for Sendik’s as Milwaukee’s family owned and operated local grocer."

The grocery store, which encompasses 35,000 square feet of The Corners will feature an extensive full-service deli, meat, bakery and produce sections. Beginning May 1, the store will also offer Sendik’s Express, an online ordering system which allows for curbside pick-up.

Lori Fredrich Senior Food Writer, Dining Editor, Podcast Host

Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with each and every dish. She’s had the privilege of chronicling these tales via numerous media, including OnMilwaukee and in her book “Milwaukee Food.” Her work has garnered journalism awards from entities including the Milwaukee Press Club. 

When she’s not eating, photographing food, writing or recording the FoodCrush podcast, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.