By OnMilwaukee Staff Writers   Published Jul 14, 2005 at 2:30 PM

Summerfest announced Thursday that its attendance was up by 4 percent this year over last year's festival and that revenues were up 12 percent, exceeded expectations by 3 percent.

Attendance reached 901,841 this year as compared to 867,754 in 2004, according to Milwaukee World, Festival, Inc., the non-profit organization that plans, promotes and produces Summerfest.

"We are very pleased with our results," said Milwaukee World Festival, Inc. President and CEO Don Smiley. "After observing Summerfest in '04 and '05, I believe an overall attendance figure of 850,000-925,000 works well for the convenience and comfort of our patrons and will help ensure the economic metrics required to produce the event for years to come for our community."

Unlike previous years, Summerfest did not release daily attendance figures during the 2005 festival.