By Molly Snyder Senior Writer Published Jan 04, 2022 at 6:01 PM

We're a bunch of business sign geeks here at OnMilwaukee. Especially when they are iconic, quirky, historic and in such a high-traffic part of town that we've passed by them zillions of times.

Thus, we have some feels about the new Shank Hall sign that was installed yesterday. It's not that the previous one was so extraordinary, it was just so much a part of the Farwell-meets-Ogden experience.

shank hall
(PHOTO: Bobby Tanzilo)

"We got the old one in the mid-90s, and we got some grant money we thought a digital sign would be cool," says Shank Hall owner, Peter Jest. "Plus my guys were getting tired of changing the marquee at one in the morning in the rain and snow."

The new digital sign, installed by Lemberg Electric Company in Brookfield, can also advertise many more shows which is good for business. 

"The staff is having fun programming it," says Jest.

The letters from Shank Hall's old sign will live on at The Rave / Eagles Club. "I passed them on for their marquee," says Jest. "They served us well."

Check out Shank Hall's calendar for early 2022 here.

Molly Snyder started writing and publishing her work at the age 10, when her community newspaper printed her poem, "The Unicorn.” Since then, she's expanded beyond the subject of mythical creatures and written in many different mediums but, nearest and dearest to her heart, thousands of articles for OnMilwaukee.

Molly is a regular contributor to FOX6 News and numerous radio stations as well as the co-host of "Dandelions: A Podcast For Women.” She's received five Milwaukee Press Club Awards, served as the Pfister Narrator and is the Wisconsin State Fair’s Celebrity Cream Puff Eating Champion of 2019.