This weekend, WISN-TV anchor and reporter Shelby Croft will spend her last nights at the desk in the Milwaukee studio. After a 7-year run, she’s moving on.
"I am going to be the Monday to Friday night news reporter for the 11 o’clock news," Croft said of her move to Columbus, Ohio, later this month.
Sometimes reporters come to our market, spend some time and move on. Others end up staying longer than anticipated, finding a welcoming community to call home.
For Croft, leaving the ABC affiliate wasn’t a career move, it was a move made on family considerations. She has family in close-by Michigan and her ex-husband is moving there for his career. Croft said that she’s glad that everything worked out, and more support will be close-by to raise her daughter.
Milwaukee was the longest time spent in the six markets in which she worked.
"There is a camaraderie," Croft said of the market, and that the swell of emails she’s gotten since announcing her departure has made her feel "loved and appreciated."
The role of a reporter and an anchor are different, and Croft enjoyed being able to do both.
"As a reporter you get to zero in on one story and figure out how to tell it. You meet a lot of characters. As an anchor you look at the bigger picture … it is kind of cool to do both, it’s been very nice," she said.
Croft pointed to the Packers at a Super Bowl, Gerald Ford’s death, the Falk explosion and the Virginia Tech shootings to the recent events at the Sikh temple and Azana salon as career highlights that she was both grateful and humbled with the opportunity to cover.
"I owe everyone a big thank you. Milwaukee has been very kind to me."
Croft’s last day at WISN will be Aug. 6. She will start reporting for WBNS-TV later in August.
NEW ANCHOR: WISN-TV announced on Monday that Toni Valliere will be its new weekend anchor. Valliere currently works at KSN-TV, an NBC affiliate in Joplin, Mo., and will start in Milwaukee on Aug. 19.
MEDIA WINNERS: The American Speech-Language-Hearing Association (ASHA) has named "The Today Show," "The New York Times," "The Wall Street Journal," the "VoiceBox" radio show, and KLTV-TV as the 2013 winners of its media awards.
The organization recognizes news coverage that helped promote public awareness of communications disorders.
"With ASHA’s media awards, we acknowledge exceptional reporting on behalf of our professional membership and the millions of people who suffer from communications disorders," said ASHA 2013 president Patricia A. Prelock. "We also salute our media champions, who tirelessly work to improve the public’s understanding of these disorders through media engagement."
CHEMICAL FUTURE: Fox Business Network’s Liz Claman will interview Dow Chemical President, Chairman and Chief Executive Officer Andrew Liveris at 10 a.m. on Wednesday in Collegeville, Pa. Claman will talk with Liveris about the company’s newest facility as well as what’s on the horizon for Dow Chemical.
RETRANSMISSION: The WTMJ-TV signal on Time Warner Cable is still out at this time. And as much as we here in Milwaukee would like to see a resolution with Journal Communications, Time Warner Cable seems to be a little too busy to work on a deal.
The cable provider is also working through talks with CBS, which owns a number of stations in some of the nation’s largest markets. Late last night Time Warner Cable pulled the plug on the CBS stations in New York and Los Angeles with the message crawl like we have for Ch. 4. But mere hours later, Time Warner Cable turned the CBS stations back on.
In the meantime we will have to wait and see if talks with CBS and Journal Communications continue.
Media is bombarding us everywhere.
Instead of sheltering his brain from the onslaught, Steve embraces the news stories, entertainment, billboards, blogs, talk shows and everything in between.
The former writer, editor and producer in TV, radio, Web and newspapers, will be talking about what media does in our community and how it shapes who we are and what we do.