I came across this new Kmart "Ship my Pants" spot today on uproxx. It's great, great stuff.
And, while I haven’t been inside a Kmart in probably 25 years, I gotta give them props for this spot.
It’s simple, effective and darn funny. The opening line is great, and unlike some spots it really doesn’t take the gag too far. The "ship my drawers" line, though, could be cut. All in all, though, it’s a well done spot.
It may not make me buy pants at Kmart, but it successfully showcased Kmart.com and brought Kmart into my conversation, this blog and now probably your day too. Nice work, Kmart.
A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.
He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.
Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts. He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.
He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.
He also thinks you should read OnMilwaukee each and every day.