National fitness brand Shred4/15 plans to open this summer at 2165 N. Prospect Ave., formerly home to American Apparel.
The workout facility will offer one-hour workouts and childcare. During the workouts, participants alternate between treadmill drills and floor work under the guidance of a trainer.
"Shred4/15 is a growing interval-based fitness concept that’s more than a workout; it’s a family-friendly, all-inclusive athletic environment that delivers a sense of belonging and accomplishment," says franchise co-owner, Margaux Chandler.
The name comes from the combination of strength training and treadmill work (strength + tread = Shred), divided into four 15-minute intervals. Each class is designed to build muscle and burn calories in a fun, fast-paced workout tailored to every individual’s level and goals.
The space is currently under construction. Chandler partnered with WasteCap Resource Solutions, Inc., a nonprofit organization that provides waste reduction and recycling assistance to businesses.
Shred4/15 was founded in 2011 by friends Bonnie Micheli and Tracy Roemer. Based in Chicago, the franchise has nine locations currently open in urban and suburban metro markets throughout the Midwest.
Chandler – along with husband and Shred4/15 co-owner, Willie, as well as their kids – moved to Milwaukee from Chicago after the franchise opportunity arose.
"The impact of this brand changed my life, so much so that when the opportunity to franchise arose, I didn't hesitate," she says. "We sold our house, moved our family and I quit my job.
"I did all of this because I want to bring this experience to others. I want them to be able to find what I have found – to feel strong, to feel confident, to unapologetically prioritize themselves."
Chandler says she "fell in love" with Shred4/15 by accident. After having her second child, she started working out at Shred4/15 because it was close to home and found herself extremely inspired – physically and emotionally – by the program.
"At a time in my life that I doubted myself more than ever, I noticed that the people around me believed in me – I mean, they BELIEVED in me – and it was inspiring. I started to feel like myself again," says Chandler. "Having an opportunity to motivate and inspire this community in a new way is a gift, and I am thrilled to be here."
Molly Snyder started writing and publishing her work at the age 10, when her community newspaper printed her poem, "The Unicorn.” Since then, she's expanded beyond the subject of mythical creatures and written in many different mediums but, nearest and dearest to her heart, thousands of articles for OnMilwaukee.
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