By JC Poppe Special to Published Feb 27, 2012 at 1:33 PM

To add a little more support to her well-executed album "Embracing Rejection," NYC-by-way-of-MKE artist SigNif has released a brand new music video directed by her frequent partner-in-crime Darren Cole.

The video is for the song "Soul Clap" and shows Nif going through the rigors of practicing for a live show.

I've seen SigNif perform and though she's not a wild performer like that of a Busta Rhymes, there is an engaging warmth coming from her and an undeniable stage presence that truly captivates the crowd.

Similarly, this music video isn't very aggressive in what it's trying to show but it gives you a glimpse of what 'Nif brings to the stage for her audience.

JC Poppe Special to

Born in Milwaukee and raised in the Milwaukee suburb of Brown Deer, Concordia University Wisconsin alumnus Poppe has spent the majority of his life in or around the city and county of Milwaukee.

As an advocate of Milwaukee's hip-hop community Poppe began popular local music blog Milwaukee UP in March 2010. Check out the archived entries here.

Though heavy on the hip-hop, Poppe writes about other genres of music and occasionally about food, culture or sports, and is always ready to show his pride in Milwaukee and Wisconsin.