By Molly Snyder Senior Writer Published Jul 27, 2012 at 12:28 PM

Simon Oliver, 338 E. Silver Spring Dr., a menswear store in Whitefish Bay, closed quietly a few weeks ago. The future of the online business has not been determined.

"It's a tough business to be in and traffic was down," says former owner Perry Newsom.

Newsom has accepted a position as a buyer and salesperson at Roger Stevens, an upscale menswear shop in the lobby of The Pfister Hotel, 428 E. Wisconsin Ave.

Prior to owning Simon Oliver, Newsom was the president of Suitors of Brookfield and he also worked at Harley's For Men, 3563 N. Oakland Ave., for 13 years.

This is too bad. I always hate to see a local, independently owned shop of any kind not make it. Best of luck to Newsom.

Molly Snyder started writing and publishing her work at the age 10, when her community newspaper printed her poem, "The Unicorn.” Since then, she's expanded beyond the subject of mythical creatures and written in many different mediums but, nearest and dearest to her heart, thousands of articles for OnMilwaukee.

Molly is a regular contributor to FOX6 News and numerous radio stations as well as the co-host of "Dandelions: A Podcast For Women.” She's received five Milwaukee Press Club Awards, served as the Pfister Narrator and is the Wisconsin State Fair’s Celebrity Cream Puff Eating Champion of 2019.