It’s time to enjoy a final breakfast, lunch or brunch at Simple Cafe, 2124 N. Farwell Ave.
According to a recent report by TMJ4, the East Side staple has announced that it will be closing its doors a the end of July.
Like so many recent closings, the decision was fueled by both losses and uncertainty related to the pandemic.
"The pandemic did so much damage, so it was hard to recover from that, even though the business is picking up now, we were just losing too much money," Supervisor Jorge Trejo told TMJ4.
The Milwaukee location for Simple Cafe, which is owned by Young Cho and Tom Hartz of Simple Food Group, opened in January of 2013.
Their original cafe in Lake Geneva will remain open for business.
As a passionate champion of the local dining scene, Lori has reimagined the restaurant critic's role into that of a trusted dining concierge, guiding food lovers to delightful culinary discoveries and memorable experiences.
Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with every dish. Lori is the author of two books: the "Wisconsin Field to Fork" cookbook and "Milwaukee Food". Her work has garnered journalism awards from entities including the Milwaukee Press Club. In 2024, Lori was honored with a "Top 20 Women in Hospitality to Watch" award by the Wisconsin Restaurant Association.
When she’s not eating, photographing food, writing or planning for TV and radio spots, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.
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