By Lori Fredrich Senior Writer & Dining Editor Published Apr 29, 2021 at 3:45 PM Photography: Lori Fredrich

It’s time to enjoy a final breakfast, lunch or brunch at Simple Cafe, 2124 N. Farwell Ave.

According to a recent report by TMJ4, the East Side staple has announced that it will be closing its doors a the end of July. 

Like so many recent closings, the decision was fueled by both losses and uncertainty related to the pandemic.

"The pandemic did so much damage, so it was hard to recover from that, even though the business is picking up now, we were just losing too much money,"  Supervisor Jorge Trejo told TMJ4.

The Milwaukee location for Simple Cafe, which is owned by Young Cho and Tom Hartz of Simple Food Group, opened in January of 2013. 

Their original cafe in Lake Geneva will remain open for business.

Lori Fredrich Senior Writer & Dining Editor

Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with each and every dish. She’s had the privilege of chronicling these tales via numerous media, including OnMilwaukee and in her book “Milwaukee Food.” Her work has garnered journalism awards from entities including the Milwaukee Press Club. 

When she’s not eating, photographing food, writing or recording the FoodCrush podcast, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.