By Jeff Sherman Staff Writer Published Jul 29, 2010 at 8:06 AM

On Thursday night, Milwaukee's East Side proves it's indeed open (wide open, some may say) for business by hosting a sinkhole Tweetup at Von Trier, 2235 N. Farwell Ave.

From 6:30 to 8 p.m., you'll have a chance to get the latest information on just what happened and is now happening on the corner of Oakland and North Avenues.

Of course, work continues at the sinkhole (just steps away from and should last at least five more weeks.  And while the entire area near the sinkhole is closed to the public, it's become one of those things that people want to see. Bronze Fonz, we love ya, but the sinkhole is the new you.

Anyway, the East Side is full of new stuff. And, since we're located in the heart of the neighborhood it's our civic duty to let you know how much we love it here.

From Beans and Barley to Hooligan's to Ian's Pizza (which will serve special sinkhole pizza tonight) to Alterra, we love the East Side. And, don't forget the East Side is home to the area's only Whole Foods Market -- free parking there, too (even if you're just going to a movie at the Oriental).

So, if friends are telling you that the East Side is closed tell them otherwise and get to Von Trier Thursday night for the definitive sinkhole update from Ald. Nik Kovac and business owners in the area.

The first 40 people get a limited edition and somewhat edgy T-shirt from the East Side Association (see photo). Ian's Pizza and Sil's will have food for sampling (while supplies last).  

When you get to Von Trier, tweet away and use the hashtag #sinkholetweetup.

Jeff Sherman Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.