By Allen Halas OnMilwaukee Staff Writer Published Apr 28, 2025 at 10:01 AM

Milwaukee is about to add another event to its summer calendar at Henry Maier Festival Park.

On Monday, Summerfest, along with 102.9 The Hog and 96.5 WKLH announced Smoke On The Water festival, taking place on Saturday, July 12th.

Smoke On The Water will feature six barbeque food trucks from the Milwaukee area, as well as Tots on the Street, Ian's Pizza, and Isa's Ice Cream. Festival favorites including Catalano's corn and lemonade stands will also be on the grounds, as well as Fazio's Gourmet Popcorn.

Beyond food trucks, the festival will also feature music on the Uline Warehouse stage from Bobby Friss, a blues-rocker known for lengthy performances at Summerfest annually. The event will also features vendors including boot makers, custom trucker hats, and sampling of over 30 beers, seltzers, and N/A beverages, per the Milwaukee World Festival Inc. website

Tickets for Smoke on the Water are available now, and feature packages ranging from general admission to VIP and Super VIP, each with early entry and additional barbeque options. For more about the event, visit the Milwaukee World Festival Inc. website.