It’s been almost three years since Eric "Shake" James and Darryl "DMC" McDaniels, one of the founding three members of Run-DMC., opened Clicks, 1916 E. Capitol Dr.
On Thursday, Feb. 15, James will open his second shop, called Sneex, with his sons, Kameron and Jason, in the former ZipCar space at 180 N. Broadway.
Whereas Clicks sells primarily limited-edition Adidas shoes and clothing, the new Sneex shop will feature Adidas as well as other brands including Nike, Air Jordan, Puma, Reebok, Bape and more for men, women and children.
Sneex will also focus on community, inviting customers to hang out in the store and play Xbox games on a 100-foot screen.
"We’ll have quite a few celebrities come through Sneex," says James. "In that way, it will be very similar to Clicks, but it will also be something different."
Sneex’s hours will be Monday-Friday, from 11 a.m. to 6 p.m.; Saturday, from 10 a.m. to 7 p.m., and Sunday, from noon to 5 p.m.
Molly Snyder started writing and publishing her work at the age 10, when her community newspaper printed her poem, "The Unicorn.” Since then, she's expanded beyond the subject of mythical creatures and written in many different mediums but, nearest and dearest to her heart, thousands of articles for OnMilwaukee.
Molly is a regular contributor to FOX6 News and numerous radio stations as well as the co-host of "Dandelions: A Podcast For Women.” She's received five Milwaukee Press Club Awards, served as the Pfister Narrator and is the Wisconsin State Fair’s Celebrity Cream Puff Eating Champion of 2019.