By Jeff Sherman Staff Writer Published Feb 06, 2017 at 8:06 PM

There’s another study out telling us we are addicted to screens.  This one "shows that Americans from 18 to 34 are less obsessed with social media than some of their older peers are."

To me, it’s simple. I’m not an addict. Digital is how life works. "Social media" is dead. It’s media. It’s all media. Facebook, Instagram, Snapchat, Rex, Twitter, LinkedIn, whatever platforms you use – you use them to read, interact, live, shop and make your life happen. 

Stop telling me I’m addicted, use too much media or can’t think for myself because of a screen.  Stop it. 

Sure, it can all be a time suck but so are TV, radio, newspapers and other "traditional" media. That said, throw the term "traditional" out the door, too. It’s media. Plain and simple. 

Today and into the future it’s not a digital life, it’s a life in a digital word.

If you don’t watch "Blackish," you should.  Watch it here and check out the episode about media called "Their eyes were watching screens."  It’s great and helps position the rub that many feel around screens but story tells it all in a way that lets you know that all is OK in this "new" media world.  Seriously, it's OK. 

Media is media, and digital is the way we live.

Jeff Sherman Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.