By Jeff Sherman Staff Writer Published Apr 10, 2013 at 9:54 AM

What do you want in your community? For me. It’s an easy question with a lot of answers.

I love sports, though, and it’s a major reason why I live in Milwaukee.

I also love winning. So as my favorite team, the Milwaukee Bucks, prepare for a trip back to the NBA playoffs I want to remind you that shared experiences help define community. Sports provide the easiest and best way to create these large scale, collective experiences. Tragedies, of course, do the same. But let’s keep this positive.

I want us all to never take winning in stride. Your city, state or college team doesn't make the post season as much as you think it does. Embrace it. Love it. Own it.

Nothing – I repeat – nothing brings a community together like winning. Civic pride is fueled by winning teams. Fans across Milwaukee and Wisconsin should appreciate and love each and every trip – by all/any of our teams – to the post season.

Wisconsin fans have gotten used to the playoff world because of the Green Bay Packers. But review your sports history and you’ll find that playoff trips are few and far between. Championships are even more elusive.

So, when one of our teams are there, it's our civic duty to cheer them on.

To this, I say let’s go Bucks! Playoffs start April 20. Tickets go on sale Friday.

Jeff Sherman Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.