Herb Kohl started "Herb’s Superb Milk House" in 1989, shortly after he was elected to the United States Senate for the first time.
The first time people wondered if the milk house would disappear was in 2011 when Kohl announced that he was retiring from the Senate.
It was only natural to think what would happen with the popular attraction in 2014, with Kohl nearly completely out of the public spotlight after selling the Milwaukee Bucks. And, especially because the team sponsored the house for the first time last summer.
Don’t worry – the now iconic house, which has sold flavored milk for just 25 cents a cup since the beginning, will be in full operation on the fairgrounds, in a Bucks area just south of the grandstand.
But, it will have a new name: Milwaukee Bucks Milk House – Presented by Prairie Farms Dairy.
The organization announced the change in name on Wednesday in conjunction with the news of a multi-year sponsorship with Prairie Farms as the official milk of the team.
The Illinois-based milk provider will have five flavors on hand for fairgoers: chocolate, root beer, strawberry, birthday cake and fruit hoops.
Jim Owczarski is an award-winning sports journalist and comes to Milwaukee by way of the Chicago Sun-Times Media Network.
A three-year Wisconsin resident who has considered Milwaukee a second home for the better part of seven years, he brings to the market experience covering nearly all major and college sports.
To this point in his career, he has been awarded six national Associated Press Sports Editors awards for investigative reporting, feature writing, breaking news and projects. He is also a four-time nominee for the prestigious Peter J. Lisagor Awards for Exemplary Journalism, presented by the Chicago Headline Club, and is a two-time winner for Best Sports Story. He has also won numerous other Illinois Press Association, Illinois Associated Press and Northern Illinois Newspaper Association awards.
Jim's career started in earnest as a North Central College (Naperville, Ill.) senior in 2002 when he received a Richter Fellowship to cover the Chicago White Sox in spring training. He was hired by the Naperville Sun in 2003 and moved on to the Aurora Beacon News in 2007 before joining OnMilwaukee.com.
In that time, he has covered the events, news and personalities that make up the PGA Tour, LPGA Tour, Major League Baseball, the National Football League, the National Hockey League, NCAA football, baseball and men's and women's basketball as well as boxing, mixed martial arts and various U.S. Olympic teams.
Golf aficionados who venture into Illinois have also read Jim in GOLF Chicago Magazine as well as the Chicago District Golfer and Illinois Golfer magazines.