Former WTMJ-TV Ch. 4 Vice President and GM, and current General Manager of Time Warner Cable SportsChannel, Mark Strachota has been working in the Milwaukee market for a few decades. Earlier today, he was named the vice president and GM of WDJT-TV CBS 58.

Strachota, who will also oversee Weigel Broadcasting’s other properties in the market, takes over for Jim Hall, who was promoted to a corporate position in 2013.

"Mark is the perfect fit for our Milwaukee stations," Weigel Broadcasting Executive Vice President of Local Media Bob Ramsey said in a release.

"His leadership skills and knowledge of the Milwaukee market makes him the right person to lead our stations forward."

In his role, Strachota will oversee WDJT as well as WMLW-TV, WYTU-TV Telemundo Wisconsin, WBME-TV Me-TV Milwaukee, MOVIES! Milwaukee, This! TV Milwaukee, Bounce TV and TouchVision. He’ll start working on the new job on March 12.

"I am excited to have been chosen as the new leader of the Weigel Broadcasting stations in Milwaukee," Strachota said.

"I look forward to being a part of the future success of these stations and to promote their continued growth."

Strachota was with Journal Broadcast Group for 28 years, starting as an account executive. He also served as a national sales manager and then as general sales manager. Strachota was WTMJ-TV’s vice president and general manager from 2003 through 2007.

INK MASTERS: In the show’s fourth season premiere tonight on Spike, we will meet 17 tattoo artists vying for $100,000 and the "Ink Master" title. Among the contestants are two from Wisconsin.

Jim Francis runs his shop out of Milwaukee Harley-Davidson on the city’s Northwest Side. Melissa Monroe is an artist at Homeward Bound Tattoo in Port Washington. You can find all of the contestants’ bios on the Spike website.

The show, which airs tonight at 9 p.m., is in the can, meaning all of the episodes have been shot and are ready to air. WITI-TV Fox 6 "Studio A" reporter Brian Kramp interviewed both Francis and Monroe, and you can check out his video on Fox6Now.com.

RED CARPET COVERAGE: Ireland Baldwin, model and daughter of Alec Baldwin, has been named fashion correspondent for TVGN "Live with Entertainment Tonight" at the Oscars at 4 p.m. Sunday.

Baldwin will join "Entertainment Tonight" co-anchors Nancy O'Dell and Rob Marciano and special correspondents Rocsi Diaz, Brooke Anderson and Joe Zee for the red carpet special at the 86th annual Academy Awards.

MARCH MADNESS: CBS Sports and Turner Sports will team up for combined coverage of the NCAA Division I Men’s Basketball Championship. The broadcast outlets will offer live, full national coverage of the tournament’s 67 games across four networks – TBS, CBS, TNT and truTV – as well as NCAA March Madness Live, beginning Tuesday, March 18 with the NCAA First Four on truTV presented by Northwest Mutual.  

The Final Four on April 5, will be televised on TBS for the first time. The National Championship on Monday, April 7, will air on CBS.