By Matt Mueller Culture Editor Published Sep 16, 2021 at 7:31 AM Photography: Lori Fredrich

The Big Gig may be bracing for its final weekend, but they're also already looking ahead to next year as Summerfest announced its dates for next year's rendition this morning.

The music festival will maintain its new three-weekend format but return to the middle of the summer, taking place June 23-25, June 30 through July 2 and July 7-9. Each weekend will range Thursday from Saturday, opening from noon until midnight each day. 

More updates and headliner announcements are expected over the following months. However, next year's lineup already has one act locked in according to the Big Gig's website: Justin Bieber, originally booked to perform at the festival in 2020 but postponed to June 24, 2022 due to the pandemic. 

As for this year's Big Gig, Summerfest also announced that it will extend the hours for free admission on Fan Appreciation Day on Saturday, Sept. 18. Attendees can now get in for free from noon until 7 p.m. Plus, the first 30,000 attendees will receive a free ticket for next year's Big Gig.

For information on the final weekend's remaining admission promo deals, click here

“As we were forced into September dates, we knew it would be a novel experience to host the festival in late summer. That said, it was the only viable option to accommodate artists and fans within this fluid environment,” said Don Smiley, President and CEO of Milwaukee World Festival, Inc., in a release. "Our team pulled it off and provided an economic boost to the local economy and gave patrons live outdoor music on the lakefront. We want to thank all our attendees, vendors and sponsors for their support – we can’t wait to see them again next year."

For more updates on Summerfest – this year and next year – stay tuned to OnMilwaukee. 

Matt Mueller Culture Editor

As much as it is a gigantic cliché to say that one has always had a passion for film, Matt Mueller has always had a passion for film. Whether it was bringing in the latest movie reviews for his first grade show-and-tell or writing film reviews for the St. Norbert College Times as a high school student, Matt is way too obsessed with movies for his own good.

When he's not writing about the latest blockbuster or talking much too glowingly about "Piranha 3D," Matt can probably be found watching literally any sport (minus cricket) or working at - get this - a local movie theater. Or watching a movie. Yeah, he's probably watching a movie.