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This year's Summerfest merchandise is some of the most creative designs ever to grace The Big Gig goods. Created by local artists, the looks range from classic and nostalgic to edgy and super trendy.
Watch here:
There are three spots to buy official Summerfest merch on the grounds – also processed by TSMGI – with the largest just south of the Miller Lite Oasis. It's also air conditioned, so a great spot to duck in to beat the heat.
On Thursdays during Summerfest, wear a Summerfest shirt from the past 57 years and get $5 off a $35-or-more purchase. Plus, all purchases made with a BMO credit card are 20 percent off.
New pieces this year include a wearable smiley face blanket, handmade leather items and waist bags. Numerous designs incorporate foxes, which is a nod to the family of foxes that live in Lakeshore Park.
Here are eight more photos of the new merch for a closer look at Summerfest's 2024 merch.
Molly Snyder started writing and publishing her work at the age 10, when her community newspaper printed her poem, "The Unicorn.” Since then, she's expanded beyond the subject of mythical creatures and written in many different mediums but, nearest and dearest to her heart, thousands of articles for OnMilwaukee.
Molly is a regular contributor to FOX6 News and numerous radio stations as well as the co-host of "Dandelions: A Podcast For Women.” She's received five Milwaukee Press Club Awards, served as the Pfister Narrator and is the Wisconsin State Fair’s Celebrity Cream Puff Eating Champion of 2019.