Summerfest has not announced its beer prices for 2010, but there will be a somewhat significant change at the stands this season.
Major Goolsby's, which has run the beer concession at the festival grounds for the past five years, is no longer handling the operation.
Sources close to the situation said Summerfest has decided to take the business in-house and will hire the nearly 1,000 bartenders, beer haulers and stand managers necessary to keep the suds flowing.
Neither Summerfest President Don Smiley nor Tracy Spoerl, director of concessions for Milwaukee World Festival, were available for comment Tuesday morning.
Stay tuned for more developments on this story.