I tweeted during the game that the lack of creativity of the Super Bowl TV ads was proof that online, social and viral advertising have truly come of age. I’ll stand by this.
Yet, there’s no denying that TV ads during one of the most watched TV events of the year are advertising on the world’s largest stage.
So what did two local experts think of last night’s performance? Here are Brian Bennett and Bill Kresse’s comments and analysis. Bennett and Kresse run Stir, LLC, a Milwaukee-based ad agency.
Their No. 1? Coca-Cola's "Dragons."
"Our evaluation included delivery of a core message, emotional appeal, production values and originality. Taking all of that into account, the best was dominated by strong visuals, special effects and epic ideas. We liked the Coke ads a lot. Top scores went to the 'Dragon' spot which was really breathing creative fire," said Bennett.
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A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.
He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.
Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts. He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.
He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.
He also thinks you should read OnMilwaukee each and every day.