By Tim Cuprisin Media Columnist Published Jan 31, 2011 at 11:00 AM

Last week, Andy Tarnoff, the publisher of OnMilwaukee.com, blogged a good question: "Is there such a thing as too much Packers coverage?"

No, Andy, there isn't.

In a television market driven by two overall stories -- the weather and the Packers. And, of course we're entering the rare week when there's a potentially HUGE snow in the forecast along with our biggest sporting event since back in the 20th century.

The Packers in the Super Bowl is so big that it's hard to see how you can over-cover it. Remember, the Packers are a huge ratings draw even when they don't have a good year.

And it's not even the actual stories that count, the Super Bowl is a shared experience that transcends the quality of the journalism. TV is a way to be part of the whole thing.

The problem in local television, of course, is that only one station is actually carrying the game. Channel 6, as Milwaukee's Fox affiliate, gets the first Packers Super Bowl of the 21st century and the enormous audience that guarantees. The NFC Championship gave Channel 6 an incredible 85-percent share of the TVs that were turned on during the game.

So what do the other three Milwaukee TV news outlets do, outside of intensive coverage within regularly scheduled newscasts?

Well, two of them have released their plans.

Channel 12 has a 6:30 p.m. Wednesday special planned. And on the day of the big game, the ABC station plans non-stop coverage from 1 to 5 p.m. (that'll be an interesting four hours to fill). Channel 12's wall-to-wall coverage resumes when the game ends.

Channel 4 has announced nightly half-hour specials at 6:30 and 10:30 p.m., including Tuesday's "Mike McCarthy Show." It also has a 9 p.m. Saturday special planned.

Channel 58 hasn't weighed in yet with its plans.

Even Milwaukee Public TV has gotten into the game, repeating an episode of its "I Remember" featuring Journal Sentinel Packers reporter Bob McGinn talking about his "Ultimate Super Bowl Book."

We just have to hope that this week's stormageddon fizzles. If it doesn't, we could see news directors' heads explode all over town.

Green and gold radio: WAUK-AM (540) is warning about a phone scam about a Super Bowl ticket giveaway. "Beware of anyone calling you with offers of Super Bowl tickets claiming an association with 540 ESPN or WAUK-AM. We are not currently conducting any giveaways and these calls are scams," according to a posting on the station's website.

If you'd like to sneak  behind the lines and check out what the enemy is saying about the Packers, Pittsburgh's ESPN Radio affiliate is WBGG-AM and, of course, you can listen on-line.

There's also Pittsburgh's sports-talker KDKA-FM, which you can listen to your computer.

On the radio: Could "Dancing with the Stars" veteran Bristol Palin be paired with former WLWK-FM (94.5) voice Matthew Blades? Blades is now at Phoenix's KXMP-FM, where he does the morning show. It's not a done deal, but she's talking to the station and could end up at the mic next to Blades.

  • WUWM-FM (89.7) launches an on-air fund drive today. It runs through Feb. 7. You can call 414-227-3210 or go to the station Web site to donate.
  • Mike Crane is the new director of radio for Wisconsin Public Radio. He has been chief operations officer and interim director since last July. Milwaukee's WHAD-FM (90.7) is part of the Ideas Network of Wisconsin Public Radio.
  • Sirius XM Satellite Radio has filed a request with the FCC to drop the freeze on its rates so it can raise subscription fees for its nearly 20 million subscribers above $12.98 a month. The price freeze was part of the agreement that led to the merger of the two satellite competitors.

The Super Bowl of the movies: ABC doesn't have a piece of the Super Bowl, so it's already starting to promote its big February broadcast, the Oscars, on Feb. 27.

Here's the first promo I've seen, featuring co-hosts Anne Hathaway and James Franco:

Tim Cuprisin Media Columnist

Tim Cuprisin is the media columnist for OnMilwaukee.com. He's been a journalist for 30 years, starting in 1979 as a police reporter at the old City News Bureau of Chicago, a legendary wire service that's the reputed source of the journalistic maxim "if your mother says she loves you, check it out." He spent a couple years in the mean streets of his native Chicago, and then moved on to the Green Bay Press-Gazette and USA Today, before coming to the Milwaukee Journal in 1986.

A general assignment reporter, Cuprisin traveled Eastern Europe on several projects, starting with a look at Poland after five years of martial law, and a tour of six countries in the region after the Berlin Wall opened and Communism fell. He spent six weeks traversing the lands of the former Yugoslavia in 1994, linking Milwaukee Serbs, Croats and Bosnians with their war-torn homeland.

In the fall of 1994, a lifetime of serious television viewing earned him a daily column in the Milwaukee Journal (and, later the Journal Sentinel) focusing on TV and radio. For 15 years, he has chronicled the changes rocking broadcasting, both nationally and in Milwaukee, an effort he continues at OnMilwaukee.com.

When he's not watching TV, Cuprisin enjoys tending to his vegetable garden in the backyard of his home in Whitefish Bay, cooking and traveling.