By Lori Fredrich Senior Food Writer, Dining Editor, Podcast Host Published Jun 02, 2023 at 1:01 PM

After a successful first year serving up delicious small-batch doughnuts and inventive coffee drinks Supernova Coffee + Doughnuts has quickly outgrown its vendor stall just to the west of the main entrance to 3rd Street Market Hall, 275 W. Wisconsin Ave.

Thanks to the popularity of their doughnuts – which range from traditional yeast-raised doughnuts to cake doughnuts, potato doughnuts and fritters – owners Sara Lewkowski and Aaron Ruiz began to recognize the need for additional production space.

In search of a solution, they approached Katie and Kurt Fogle of Mid-Way Bakery, who offered them the opportunity to use the production space at the bakery for doughnut production. The decision to merge operations was a mutual one, driven by the desire to provide customers with an enhanced experience. 

“I’m excited to have the chance to work with the good people at Mid-Way Bakery and Dairyland,” notes Lewkowski, “Ultimately, this is a great opportunity for Supernova’s growth.”

The official move is slated to take place within the next few weeks, at which point customers can look forward to enjoying all the same doughnuts and drinks they love from Supernova in a new location. 

Moving forward, Mid-Way Bakery will be closed for approximately one week to accommodate the Supernova transition as well as the installation of necessary equipment. 

The exact reopening date following the transition will be finalized and announced on social media. Follow @supernovacnd and @midway_bakery for additional details.

Hours for Mid-Way Bakery and Supernova will be Monday through Thursday from 8 a.m. to 8 p.m. (kitchen closes at 6 p.m.), Friday from 8 a.m. to 10 p.m. (kitchen closes at 8 p.m.), Saturday from 9 a.m. to 10 p.m. (kitchen closes at 8 p.m.) and Sunday from 9 a.m. to 7 p.m. (kitchen closes at 5 p.m.).

Lori Fredrich Senior Food Writer, Dining Editor, Podcast Host

Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with each and every dish. She’s had the privilege of chronicling these tales via numerous media, including OnMilwaukee and in her book “Milwaukee Food.” Her work has garnered journalism awards from entities including the Milwaukee Press Club. 

When she’s not eating, photographing food, writing or recording the FoodCrush podcast, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.