By Jeff Sherman Staff Writer Published Oct 13, 2010 at 4:21 PM

Last month, Target Corp. announced it would open its first small, urban format store in Seattle in 2012. According to, Target hopes to open at least 10 additional markets in the coming years.

Today, Walmart announced plans to also do small and mid-sized stores. I sense a trend, and one that could be positive for Milwaukee.

Bottom line, I want a Target in Downtown Milwaukee.

Target has looked at Downtown Milwaukee and has representation here. I mentioned this in 2008.

For several reasons, Downtown Milwaukee, I think, is appealing for Target:

  • Colleges/university audiences
  • Access to 85,000+ daily workers
  • Unique opportunity to do something different
  • Large, available land footprints (at least larger than most downtowns)
  • A growing residential base that's larger than many smaller suburbs

I could go on and on, but this is a short blog.

I want a Target in my neighborhood, and I hope someone is listening.

Jeff Sherman Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.