What’s more Milwaukee than beer and brats? Well, enjoying said beer and brats during a true Miller Park tailgate before the Brewers beat the stupid Cardinals, of course! And this weekend, for Milwaukee’s series against St. Louis, Third Space Brewing is helping you do just that, offering a very special and authentically Brew City experience: "The World’s First Growler-Sausage Drive-Thru."
Third Space is partnering with SipMilwaukee and Usinger’s to launch the Growler-Sausage Drive-Thru for baseball fans heading to Miller Park to tailgate April 21-23. The seven-month-old brewery announced the drive-thru Monday in a news release, and OnMilwaukee reached out for some additional information about this one-of-kind event.
The Growler-Sausage Drive-Thru will operate for one hour prior to the Brewers’ upcoming home games against the Cardinals on Friday, Saturday and Sunday (times are below). Cars will pull into the Third Space parking lot – the brewery is located just off I-94 between Downtown and the stadium, at 1505 W. St. Paul Ave. – place their orders and soon be on their way with Milwaukee-made beer and brats, the two most essential ingredients for a successful Miller Park tailgate.
Andy Gehl, the co-founder and director of sales and marketing for Third Space, said there was no specific reason to introduce the drive-thru this weekend. But, he said, "We knew we wanted to launch it early in the season, and the St. Louis rivalry is a fun one that draws a lot of fans."
Two of Third Space’s most popular core beers will be on sale as growlers at the drive-thru – the Upward Spiral IPA and Happy Place Midwest Pale Ale (also available as a six pack), both of which are also offered at Miller Park this year. Happy Place growlers are $20 and Upward Spiral is $23, with the Third Space jugs able to be refilled at a reduced price. While only those two beers will be available at the drive-thru, all of the brewery’s craft growlers can be purchased inside at the bar. Usinger’s sausages will be sold at a discount – $4 per package or two packs for $6.
Gehl said staff members will be on site to direct cars during their pit stop, and Third Space has devised plans for the flow of traffic in the drive-thru so as not to impede other customers who are visiting the brewery.
This is the first time Third Space has partnered with Usingers, the 137-year-old historic local meat-maker, and Gehl said, "We’re excited to work with such a great Milwaukee staple." It’s a marriage of old and new styles, traditional and contemporary tastes, as Third Space – which opened only last September and was named Best New Brewer in Wisconsin in 2016 by RateBeer – characterizes its beer as a "blend of bold West Coast flavors with Midwest drinkability." Gehl said the drive-thru "bridges the gap between Milwaukee’s rich history and the city’s up-and-coming craft beer scene."
Third Space has worked before with SipMilwaukee on a video marketing campaign for the brewery. Helping organize and document the launch of the drive-thru, SipMilwaukee will officially kick off its online video series and social media movement, "The Rebirth of Brew City," in collaboration with the event. The new series tells the stories behind Milwaukee’s beverage brands – from beer to coffee to spirits – and emphasizes the current craft brewing boom.
Third Space Brewery Growler-Sausage Drive-Thru details
Friday, April 21: Drive-thru is open from 5 to 6 p.m. for 7:10 p.m. Brewers-Cardinals game
Saturday, April 22: Drive-thru is open from 4 to 5 p.m. for 6:10 p.m. Brewers-Cardinals game
Sunday, April 23: Drive-thru is open from 11 a.m. to noon for 1:10 p.m. Brewers-Cardinals game
Born in Milwaukee but a product of Shorewood High School (go ‘Hounds!) and Northwestern University (go ‘Cats!), Jimmy never knew the schoolboy bliss of cheering for a winning football, basketball or baseball team. So he ditched being a fan in order to cover sports professionally - occasionally objectively, always passionately. He's lived in Chicago, New York and Dallas, but now resides again in his beloved Brew City and is an ardent attacker of the notorious Milwaukee Inferiority Complex.
After interning at print publications like Birds and Blooms (official motto: "America's #1 backyard birding and gardening magazine!"), Sports Illustrated (unofficial motto: "Subscribe and save up to 90% off the cover price!") and The Dallas Morning News (a newspaper!), Jimmy worked for web outlets like CBSSports.com, where he was a Packers beat reporter, and FOX Sports Wisconsin, where he managed digital content. He's a proponent and frequent user of em dashes, parenthetical asides, descriptive appositives and, really, anything that makes his sentences longer and more needlessly complex.
Jimmy appreciates references to late '90s Brewers and Bucks players and is the curator of the unofficial John Jaha Hall of Fame. He also enjoys running, biking and soccer, but isn't too annoying about them. He writes about sports - both mainstream and unconventional - and non-sports, including history, music, food, art and even golf (just kidding!), and welcomes reader suggestions for off-the-beaten-path story ideas.