Third Space Brewing will fire up the "Head Space High Notes" free music fest at its taproom, 1505 W. St. Paul Ave., in the Menomonee Valley on Saturday, April 20 from 2 to 7 p.m.
The musical lineup includes KASE, As Oak, and Another One, a Grateful Dead tribute band.
The 4/20 event will serve as the launch of the craft brewer's latest Head Space THC Lemon Lime Sparkling Water, which now has 10mg of hemp-derived Delta 9 THC and Citra hops.
The first Head Space debuted in November in cans with grapefruit, El Dorado hops and 5mg of THC.
Other brewers have been trying different amounts of THC in sparkling waters, too. Indeed Brewing's, for example, come in 2, 5 and 10 mg version.
"We are finding people want higher potency," says co-founder Andy Gehl of Head Space, which is available in the brewery's Milwaukee taproom and a retail in the Milwaukee area.
Gehl says he hopes to expand that distribution for the variants and that Third Space will become, "market leaders in the growing THC beverage market in Wisconsin."
Hemp-derived Delta 9 THC, which is what is used in the beverages, is legal in Wisconsin under the Agriculture Improvement Act of 2018, according to Third Space.
Saturday's event will also have food for purchase from Ian’s Pizza and EZ Tiki, and Kind Oasis will have a pop-up shop with Delta 9 THC products.
"Live music events on our outdoor stage have become a huge part of Third Space Brewing," Gehls says, s"o we think it is a perfect fit to throw a live music fest on 4/20 to introduce people to this innovative new product line.”
For more on Third Space, visit thirdspacebrewing.com.
Born in Brooklyn, N.Y., where he lived until he was 17, Bobby received his BA-Mass Communications from UWM in 1989 and has lived in Walker's Point, Bay View, Enderis Park, South Milwaukee and on the East Side.
He has published three non-fiction books in Italy – including one about an event in Milwaukee history, which was published in the U.S. in autumn 2010. Four more books, all about Milwaukee, have been published by The History Press.
With his most recent band, The Yell Leaders, Bobby released four LPs and had a songs featured in episodes of TV's "Party of Five" and "Dawson's Creek," and films in Japan, South America and the U.S. The Yell Leaders were named the best unsigned band in their region by VH-1 as part of its Rock Across America 1998 Tour. Most recently, the band contributed tracks to a UK vinyl/CD tribute to the Redskins and collaborated on a track with Italian novelist Enrico Remmert.
He's produced three installments of the "OMCD" series of local music compilations for OnMilwaukee.com and in 2007 produced a CD of Italian music and poetry.
In 2005, he was awarded the City of Asti's (Italy) Journalism Prize for his work focusing on that area. He has also won awards from the Milwaukee Press Club.
He has be heard on 88Nine Radio Milwaukee talking about his "Urban Spelunking" series of stories, in that station's most popular podcast.
