By Jeff Sherman OnMilwaukee.com Staff Writer Published Dec 29, 2011 at 2:01 PM

I’ve met Richard Florida, Senior Editor at The Atlantic and Director of the Martin Prosperity Institute at the University of Toronto's Rotman School of Management, several times and am an admirer of his work.  In fact, he was very helpful with several branding and organizational building (Young Professionals of Milwaukee/Fuel Milwaukee) initiatives in the greater Milwaukee area.

His post, "Why They Call Green Bay 'Titletown,' yesterday on theatlanticcities.com is a great read for any Packers, sports or economic development fan.  Live in Wisconsin?  Read it, you’ll love it.

It not only hints on what many leaders in the Milwaukee area have trumpeted for years - the mega city/regional approach model of Milwaukee-Chicago - but charts out the truly amazing nature of Green Bay’s "championship location quotient." 

Florida’s analysis of the Green Bay "metro's" CLQ (Championship Location Quotient) says it has "won 22 times the number of championships that its size would predict – and not just in football, but across all four professional sports (never mind the fact that Green Bay only has football)."

All in all, it's great perspective on what many of us here may take a bit for granted.

Follow Florida on Twitter at @Richard_Florida and be sure to read his next piece that will look at "the broader connections between metro size and sports success."  Until then, Go Pack!  

Jeff Sherman OnMilwaukee.com Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.