When you search across digital media to see who the power players are, there are a very few that make it to the top. When one buys another out, there are even fewer.
Yahoo, with its new CEO Marissa Mayer, has been making moves to keep the sagging search engine site relevant in the current landscape. Google reigns supreme in that arena, and Yahoo and Bing are lucky to pick up the rest of the traffic and ad revenue.
So, to stay competitive, the purchase of Tumblr will bring an entire new audience into its fold. The generation associated with Tumblr wasn’t even born when Yahoo and Google came into being. The bloggers who share items in the Tumblr space will likely get run over with new ad units as Yahoo broadens a revenue stream.
"I would expect any ad units to be very native and to follow the form and function of Tumblr," Mayer said today. She said the current users will see new ads on their original Tumblr pages "with the blogger's permission."
When high school dropout and wonder kid David Karp created the platform, he stayed away from traditional digital advertising. It will be interesting to see if the users stay on board with whatever changes are coming down the pike. Tumblr has had around $13 million in revenue. I’m guessing Yahoo will expect a ton more for making a billion dollar investment.
HIGH HONORS: Stacy Van Eperen, who teaches at Shady Lane Elementary School in Menomonee Falls was chosen as the B93.3 Teacher of the Year last week. Fun Jet Vacations and WLDB-FM will be giving Van Eperen a four-night stay at RIU Palace Riviera Maya in Playa del Carmen, Mexico. She’ll also receive a number of other prizes from sponsors for receiving the most votes at B933fm.com.
Since October, the radio station named a Teacher of the Month. Each of those winners were in the running for the top award. Van Eperen beat out candidates Stephan Gribble of Gilbert Stuart Elementary School in Milwaukee, Kristen Leaman at Maple Elementary School in Sussex, Laurie Kaczmarek at Muskego High School, Rachel Blum at Franklin Elementary School in West Allis, Patrick Boyle at Cudahy High School and Jackie Winston at Glen Hills Middle School in Glendale.
FUN WITH AUDIO: I had the chance to talk TV with Brian Kramp on his new Kramp Cast podcast on OnMilwaukee.com. You can hear our chat about the shows that are no longer with us as Boyz II Men sing in the background.
SHAREHOLDER MEETINGS: If you keep up with business news and take the time to invest in a publically-traded company, then you may enjoy the inside coverage Fox Business Network has on tap for Tuesday. Adam Shapiro will report live from the JPMorgan Chase Shareholder Meeting at the Highland Manor in Tampa, Fla.
Between 7 a.m. and 5 p.m., roughly, the shareholders will vote to remove the chairman role from current Chairman and CEO Jamie Dimon. Shapiro will be providing live updates throughout the day.
Media is bombarding us everywhere.
Instead of sheltering his brain from the onslaught, Steve embraces the news stories, entertainment, billboards, blogs, talk shows and everything in between.
The former writer, editor and producer in TV, radio, Web and newspapers, will be talking about what media does in our community and how it shapes who we are and what we do.