By Jim Owczarski Sports Editor Published Feb 13, 2014 at 11:10 AM

"Bar Month" at OnMilwaukee.com – brought to you by Absolut, Avion, Fireball, Pama, Red Stag and 2 Gingers – is back for another round! The whole month of February, we're serving up intoxicatingly fun articles on bars and clubs – including guides, the latest trends, bar reviews, the results of our Best of Bars poll and more. Grab a designated driver and dive in!

It's been long rumored, and long awaited, but the car service app Uber is finally in Milwaukee with the roll out of its signature UberBLACK service.

The move was announced by the company with the posting of this announcment, which features Milwaukee Bucks point guard Brandon Knight.

In it, the company stated:

With UberBLACK hitting the streets this weekend, Milwaukeens now have a convenient, stylish, and seamless way to move around the city. With just the push of a button, Uber will connect you with the closest available driver in town, ready to pick you up in minutes. You’ll be able to see a picture of your driver, the car they’re driving, and can even track their progress as they drive toward you!

The app is in its testing phase, so expect some hiccups and lack of availability, but as someone who has used the UberBLACK service in Chicago, I can vouch that it's very convenient, and a great way to get to where you need to go. And, it makes you feel a bit special, too.

And, since it's bar month here at OnMilwaukee.com (and every month of the year in the Cream City), be sure to use it to get home safely, too.

UPDATE: On the same day of its launch, the city of Milwaukee is saying that UberBLACK is illegal.

According to this FOX6 report, Milwaukee City Clerk Jim Owczarski said Uber has "made it crystal clear they have no intentions of complying with those rules and regulations," regarding filing for proper permits.

Uber general manager Nick Anderson contends that's not the case.

"Every city we go to, we research the local requirements," Anderson told FOX6. "So they’re licensed, they have the proper insurance, and it’s fully legal."

Stay tuned!

Jim Owczarski is an award-winning sports journalist and comes to Milwaukee by way of the Chicago Sun-Times Media Network.

A three-year Wisconsin resident who has considered Milwaukee a second home for the better part of seven years, he brings to the market experience covering nearly all major and college sports.

To this point in his career, he has been awarded six national Associated Press Sports Editors awards for investigative reporting, feature writing, breaking news and projects. He is also a four-time nominee for the prestigious Peter J. Lisagor Awards for Exemplary Journalism, presented by the Chicago Headline Club, and is a two-time winner for Best Sports Story. He has also won numerous other Illinois Press Association, Illinois Associated Press and Northern Illinois Newspaper Association awards.

Jim's career started in earnest as a North Central College (Naperville, Ill.) senior in 2002 when he received a Richter Fellowship to cover the Chicago White Sox in spring training. He was hired by the Naperville Sun in 2003 and moved on to the Aurora Beacon News in 2007 before joining OnMilwaukee.com.

In that time, he has covered the events, news and personalities that make up the PGA Tour, LPGA Tour, Major League Baseball, the National Football League, the National Hockey League, NCAA football, baseball and men's and women's basketball as well as boxing, mixed martial arts and various U.S. Olympic teams.

Golf aficionados who venture into Illinois have also read Jim in GOLF Chicago Magazine as well as the Chicago District Golfer and Illinois Golfer magazines.