By Jeff Sherman Staff Writer Published Feb 05, 2010 at 1:05 PM

According to several real estate sources, Ultimate Electronics, a Colorado-based consumer electronic retailer with 31 locations nationwide, is looking to expand into Wisconsin and the greater Milwaukee area. 

What began as a mom and pop store is now owned by Mark Wattles, founder of Hollywood Video. Currently, the stores closest to the Badger state include six in Minnesota and one in Fairview Heights, Ill.

According to the company's Web site, "Every day we shop  Walmart and Best Buy, then adjust our prices to beat theirs." Ultimate Electronics sells everything from appliances to computers, TVs, video games, billiards and portable devices. Its Web site offers full e-commerce.

Downtown is without a "big box" consumer electronic retailer. Personally, I think Ultimate Electronics would be a great addition.

Calls and e-mails to the company's Thornton, Colo., headquarters were not returned.

Jeff Sherman Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.