By Jeff Sherman Staff Writer Published Sep 13, 2008 at 11:29 AM

United Way of Greater Milwaukee kicked off its 2008 fundraising campaign recently with a goal of $44 million.

The theme of this year's campaign is "Live United." You may have seen the outdoor boards and various other ads around town. Many have also noted people wearing "Live United" T-shirts at events this summer, including Summerfest and State Fair.

United Way now teams with Boston Store to bring these simple message T-shirts to the public. You can purchase them exclusively at Boston Store at the Shops of Grand Avenue.

According to Maressa Sullivan, public relations specialist at United Way, "The T-shirts went on sale Tuesday, Sept. 2, and cost $10 each, with all proceeds going to United Way of Greater Milwaukee. Boston Store has an in-store T-shirt display and will also feature two Live United window displays along Wisconsin Avenue, which go up this weekend. The window displays will be up until the end of the month."

The T-shirt sale runs through December.

Jeff Sherman Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.