By Lori Fredrich Senior Food Writer, Dining Editor Published Feb 06, 2018 at 12:02 PM

A Wauwatosa location for Urban Beets Cafe & Juicery, the popular plant-based cafe and juice bar at 1401 N. Dr. Martin Luther King Jr. Dr., is in the works.

The cafe, founded by Dawn Balistreri in 2015, features an extensive menu of healthful options including juices, smoothies and smoothie bowls, vegan bagels, wraps, sandwiches and pizza, along with a selection of raw desserts. Just last year, the original cafe expanded its footprint, adding a full dining room, expanded menu and extended hours of operation.

Plans for the new 1,600-square-foot cafe proposed for the first floor of the Mayfair Health and Professional Building at 3077 N. Mayfair Rd., will go before the Wauwatosa Plan Commission for a conditional use permit on Monday, Feb. 12.

Balistreri was unavailable for comment at the time this article was written. However, the cafe recently posted an announcement about the expansion on its Facebook page.

Watch OnMilwaukee for additional details as they become available.

Lori Fredrich Senior Food Writer, Dining Editor

As a passionate champion of the local dining scene, Lori has reimagined the restaurant critic's role into that of a trusted dining concierge, guiding food lovers to delightful culinary discoveries and memorable experiences.

Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with every dish. Lori is the author of two books: the "Wisconsin Field to Fork" cookbook and "Milwaukee Food". Her work has garnered journalism awards from entities including the Milwaukee Press Club. In 2024, Lori was honored with a "Top 20 Women in Hospitality to Watch" award by the Wisconsin Restaurant Association.

When she’s not eating, photographing food, writing or planning for TV and radio spots, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.