Madison-based Maurer’s Foods today announced that Urban Market – a full-service supermarket emphasizing fresh, responsibly sourced products and serving residents, workers and businesses in Downtown’s East Town neighborhood – will open on the ground floor of Northwestern Mutual’s new 7SEVENTY7 apartment tower early next year.

The 10,500-square foot supermarket, Maurer’s first location in metro Milwaukee, will offer a full grocery selection, with the freshest produce, a wide selection of meats and seafood, an in-house bakery, a fresh deli and sushi bar, a large dairy and cheese assortment, frozen foods and other snacks and staples. Urban Market will also feature chef-prepared meals, including grab-and-go and ready-to-heat options. The store will have in-store and outside patio seating, plentiful and convenient free parking, catering services and online ordering for pick-up and delivery.

Jeff Maurer, owner of Maurer’s Foods and Urban Market, said the 7SEVENTY7 store will be modeled after the company’s Fresh Madison Market store near the University of Wisconsin campus.

"We have a lot of experience operating full-service markets in high-density, urban areas, and we have a great idea of what people who live and work in Downtown Milwaukee want and need from a neighborhood grocer," Maurer said. "We think they’ll love everything Urban Market has to offer, from our competitive prices to our top-quality products, easy access and ‘restaurant within a store’ features. Urban Market will fill a big need in this vibrant, growing neighborhood, and we are delighted to move into 7SEVENTY7."

The leasing deal was brokered by CBRE. Mehmert Store Services of Pewaukee will design the grocery space, which is scheduled to open in early 2019.

7SEVENTY7, Milwaukee’s newest luxury apartment tower, opened to residents earlier this summer and – in record time – has reached more than 50 percent leased to date.