By Lori Fredrich Senior Writer Published Aug 03, 2015 at 8:10 AM

A new cafe will be opening in mid-September at 1407 N. Martin Luther King Dr. in the retail space attached to the Park East Enterprise Lofts.

Urban Beets Cafe & Juicery, a locally owned and operated raw juice bar and cafe, will specialize in  plant-based offerings, including gluten-free, locally sourced and organic ingredients, whenever possible.  

"We'll be offering fresh made-to-order juice, smoothies, acai bowls, and a variety of salads, wraps, sandwiches and raw treats," says Dawn Balistreri of Urban Beets. "We'll also be crafting espresso and coffee drinks made with low-acid, organic coffee and espresso beans."

Raw dessert options – including pudding and other treats – will also be available.

Balistreri is operator of Wellness Within, a colon hydrotherapy practice in Brookfield.

Stay tuned to for additional details as they become available.

Lori Fredrich Senior Writer

Lori Fredrich (Lo) is an eater, writer, wonderer, bon vivante, traveler, cook, gardener and girlwonder. Born and raised in the Milwaukee area, she has tried to leave many times, but seems to be drawn to this quirky city that smells of beer and alewives.

Some might say that she is a little obsessed with food. Lo would say she is A LOT obsessed with food. After all, she has been cooking, eating and enjoying food for decades and has no plans to retire anytime soon. 

Lo's recipes and writing have been featured in a variety of publications including GO: Airtran Inflight Magazine, Cheese Connoisseur, Cooking Light, Edible Milwaukee, Milwaukee Magazine and the Milwaukee Journal Sentinel, as well as on the blog Go Bold with Butter, the web site Wisconsin Cheese Talk, and in the quarterly online magazine Grate. Pair. Share.