By Jeff Sherman Staff Writer Published Aug 20, 2007 at 3:26 PM

Milwaukee's Urban Playground Foundation today announced its all-local Saturday night musical line-up for the 2007 Urban Playground Festival, Sept. 7-8, 2007 on Downer Avenue.

The festival, which was on Brady Street last year, takes place this year on Hackett Avenue on Friday, Sept. 7 (street closes at 4 p.m.) and on Downer Avenue, Belleview Place and Hackett Avenue on Saturday, Sept. 8.

Music acts are as follows:

Koss Main Stage Line-Up
The Gufs -- 9:30 p.m.
Northern Room -- 8 p.m.
Fever Marlene -- 6:30 p.m.
De La Buena -- 4:30 p.m.
Frogwater -- 2: 30 p.m.

New Land Family Entertainment Stage Line-Up
King Solomon -- 7 p.m.
One Drum -- 5 p.m.
Peter Mulvey -- 4 p.m.
Juggling Geoff -- 2 p.m.

The event, co-sponsored by, features these events: The Downer Avenue Open House, Backyard Bicycle Tours and The Great American Bicycle Auction on Friday night and The Nomad 3v3 Street Soccer Tournament, Alterra Urban Mountain Bike Challenge, All-You-Can-Eat pancake breakfast benefiting The Urban Ecology Center, Velo Trocadero Cycling Sprints, Bicycle Federation of Wisconsin's Bike Skillz Competition, and the above live entertainment on two stages on Saturday.


Jeff Sherman Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.