After eight years, the Verlo Mattress Factory Store at 201 N. Water St. in the Third Ward will close at the end of January.
Headquartered in Fort Atkinson, Verlo Mattress Factory Stores is the nation's largest "Craftsman-Direct" mattress retailer, and still has seven additional locations in the Milwaukee-area.
In fact, a new Verlo Mattress Factory Store in Brookfield, 13735 W. Capitol Dr., celebrates its grand opening this weekend.
The Green Bay Packers' James Jones makes an appearance on Saturday, Jan. 31, from 1 to 2 p.m., and the Reggie White Sleep Foundation throughout the weekend will conduct free sleep apnea screenings.
In addition, Verlo offers special deals and a drawing for a special Verlo 50th anniversary bed.
The new 3,400-sq. ft. showroom is owned by franchise operators Greg Gardetto and Mike Murphy. The co-owners also have Verlo stores in the greater Milwaukee area, Racine and Kenosha.
A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.
He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.
Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts. He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.
He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.
He also thinks you should read OnMilwaukee each and every day.
