By Lori Fredrich Senior Writer & Dining Editor Published Jul 12, 2021 at 3:30 PM

Swimsuit season is officially upon us, but 2021 is turning out to be a particularly hot one for hard seltzer fans.

Vizzy Hard Seltzer – the only brand to deliver not only the low-carb sparkle of a hard seltzer, but also a healthful boost of antioxidant vitamin C – is upping the ante for its loyal customers with a new line of … drumroll please … swimwear.

Yes, indeed. Thanks to the drop of a new line of body-inclusive swimwear, Vizzy fans will be able to sip their antioxidant-rich seltzer by the pool, while soaking up some vitamin D in brand new fruit-forward bathing attire.

Vizzy’s Seltzer Szn Swimwear is a limited edition line of seltzer flavor inspired one-piece suits and swimming trunks that not only resemble fans favorite flavors, but – thanks to cutting edge fabric technology – they also SMELL like the fruity flavored seltzers themselves.

Smell ya' later

Beginning July 16 at 9 a.m., the sensationally scented swimwear will be available for purchase in three mouthwatering “flavors”: Strawberry Kiwi, Pineapple Mango and Raspberry Lemonade.

Take a walk on the juicy side with this Strawberry Kiwi flavored suit, which is always sweet and never seedy.

Vizzy Strawberry Kiwi swimwearX

Or head for the tropics where you can show off both your pineapple and your mango in these fashionably thirst-quenching styles.

Vizzy Pineapple Mango SwimwearX

Then again, maybe you’re feeling a bit tart. Pick up a Raspberry Lemonade flavored suit and you’re guaranteed to be dressed and ready to dance the night away at your own sweet and sour fiesta. 

Vizzy Raspberry Lemonade swimwearX

Get Vizzy with it

The limited-edition one-pieces and trunks will be available for $40 each and can be purchased at vizzyswimwear.com (while supplies last).

The time is growing ripe. So mark your calendars. After all, if the supply of Vizzy’s Seltzer Szn Swimwear is anything like our Great Milwaukee summer, you’ll want to act fast. They will be gone before you know it.

Lori Fredrich Senior Writer & Dining Editor

Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with each and every dish. She’s had the privilege of chronicling these tales via numerous media, including OnMilwaukee and in her book “Milwaukee Food.” Her work has garnered journalism awards from entities including the Milwaukee Press Club. 

When she’s not eating, photographing food, writing or recording the FoodCrush podcast, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.