Rumors that Von Trier was about to undergo major changes flew around for months, and this morning owner John Sidoff confirmed that the iconic, German-themed bar and restaurant will close briefly at the end of the year and reopen in early 2018 as "an upscale, classic cocktail lounge with a mid-century vibe."
Von Trier will remain open through the holiday season and showcase its popular Christmas Village one last time before hosting an online auction listing the bar’s collection of memorabilia, including authentic beer steins, one-of-a-kind wood carvings and the historic Colnik chandelier.
Despite the renovations, Sidoff says Von Trier will still pay homage to its German roots. He will disclose more details about the plans this fall.
"I have a deep connection to roots of North Ave and Milwaukee’s East Side, which is why I want to focus on re-inventing the bar by bringing it back to an upscale cocktail lounge concept, just like the one I spent time in during my formative years," says Sidoff. "This new evolution of the bar will better support the evolving clientele and businesses of the North Avenue district."
Mike Vitucci, East Side BID board member and owner of a number of local establishments, including the forthcoming East Side restaurant, Izzy Hops Swig and Nosh, also sees promise in the next generation of North Avenue residents and businesses.
"North Avenue is definitely going through a transition. Luxury apartments and more amenities are bringing in a new population looking for new experiences," Vitucci says. "They are spending more on their homes and are loving the area for its vibrancy, the theater and the proximity to Lake Michigan. I believe area businesses are already witnessing an upswing in foot traffic and sales."
Stay tuned to OnMilwaukee for more details about Von Trier’s new era when they become available.
Molly Snyder grew up on Milwaukee's East Side and today, she lives in the Walker's Point neighborhood with her partner and two sons.
As a full time senior writer, editorial manager and self-described experience junkie, Molly has written thousands of articles about Milwaukee (and a few about New Orleans, Detroit, Indianapolis, Boston and various vacation spots in Wisconsin) that range in subject from where to get the best cup of coffee to an in-depth profile on the survivors of the iconic Norman apartment building that burned down in the '90s.
She also once got a colonic just to report on it, but that's enough on that.
Always told she had a "radio voice," Molly found herself as a regular contributor on FM102, 97WMYX and 1130WISN with her childhood radio favorite, Gene Mueller.
Molly's poetry, essays and articles appeared in many publications including USA Today, The Writer, The Sun Magazine and more. She has a collection of poetry, "Topless," and is slowly writing a memoir.
In 2009, Molly won a Milwaukee Press Club Award. She served as the Narrator / writer-in-residence at the Pfister Hotel from 2013-2014. She is also a story slam-winning storyteller who has performed with The Moth, Ex Fabula and Risk!
When she's not writing, interviewing or mom-ing, Molly teaches tarot card classes, gardens, sits in bars drinking Miller products and dreams of being in a punk band again.