Just weeks after announcing the first Wahlburgers location in the state – at The Corners of Brookfield – Hy-Vee, Inc. announced today it will open at 322 N. Broadway in the Third Ward.
The 5,300-square foot burger joint – founded by Chef Paul Wahlberg and his brothers Mark and Donnie, who star in a realty TV series on A&E – will be be on Commission Row and will offerburgers, home-style sides, fish, chicken and vegetarian options, and a full bar with specialty quaffs like floats and adult frappes.
The eatery is slated to open later this year, presumably after the late summer opening announced for The Corners location.
"We are excited to announce the location of our second Wahlburgers restaurant in Wisconsin, and to bring a new dining experience to Milwaukee’s Third Ward," said Randy Edeker, chairman, CEO and president of Hy-Vee, in a statement issued Monday. "Families will enjoy great food in a fun atmosphere, served with the excellent customer service and hospitality that Hy-Vee and Wahlburgers are known for."
There are currently 29 Wahlburgers restaurants in 19 states and Canada. In 2017, Hy-Vee announced its goal to build, own and run 26 Wahlburgers locations. The Hy-Vee’s first three Wahlburgers locations opened in 2018 in Bloomington, Minnesota, West Des Moines, Iowa, and Olathe, Kansas.
"Joseph Property Development is excited to welcome Wahlburgers to our family of tenants and we are thrilled to have them anchor this recently restored landmark 1914 Commission Row warehouse," said Nathan Bernstein, director of commercial real estate.
"The Wahlburgers in Milwaukee’s Third Ward will enhance and complement the strong food scene in the city and will be a great destination for all residents and visitors to the Third Ward."
Born in Brooklyn, N.Y., where he lived until he was 17, Bobby received his BA-Mass Communications from UWM in 1989 and has lived in Walker's Point, Bay View, Enderis Park, South Milwaukee and on the East Side.
He has published three non-fiction books in Italy – including one about an event in Milwaukee history, which was published in the U.S. in autumn 2010. Four more books, all about Milwaukee, have been published by The History Press.
With his most recent band, The Yell Leaders, Bobby released four LPs and had a songs featured in episodes of TV's "Party of Five" and "Dawson's Creek," and films in Japan, South America and the U.S. The Yell Leaders were named the best unsigned band in their region by VH-1 as part of its Rock Across America 1998 Tour. Most recently, the band contributed tracks to a UK vinyl/CD tribute to the Redskins and collaborated on a track with Italian novelist Enrico Remmert.
He's produced three installments of the "OMCD" series of local music compilations for OnMilwaukee.com and in 2007 produced a CD of Italian music and poetry.
In 2005, he was awarded the City of Asti's (Italy) Journalism Prize for his work focusing on that area. He has also won awards from the Milwaukee Press Club.
He can be heard weekly on 88Nine Radio Milwaukee talking about his "Urban Spelunking" series of stories.