Ward's House of Prime will be featured on the Travel Channel's "Big Beef Paradise," a show that digs into the best places in the country to get, well, big hunks of beef.
The Downtown restaurant, 540 E. Mason St., will be featured on the Wednesday, Dec. 21 episode of the show, which airs at 8 p.m. on the Travel Channel. The episode repeats at 11 p.m. Wednesday, and will air a third time on Christmas at 6 p.m.
The program will include an interview with owner Brian Ward and footage of chefs cooking up – what else? – beef in the kitchen, and video from Ward's recent Prime Rib Eating Contest, too.
That event required three contestants to eat an improbable 10 pounds of prime rib in less than an hour.
"The taping of the noteworthy segment for the Travel Channel show was a lot of fun," said Ward in a statement. "We are now looking forward to hosting a private viewing party, complete with a red carpet for our guests to enter on, to celebrate the broadcast of the show."
Ward said he expects about 150 guests at the party, including Kenosha's Alfred Halaka, who has the – arguably dubious – distinction of chowing down those 10 pounds of prime rib in a mere 31 minutes.
Born in Brooklyn, N.Y., where he lived until he was 17, Bobby received his BA-Mass Communications from UWM in 1989 and has lived in Walker's Point, Bay View, Enderis Park, South Milwaukee and on the East Side.
He has published three non-fiction books in Italy – including one about an event in Milwaukee history, which was published in the U.S. in autumn 2010. Four more books, all about Milwaukee, have been published by The History Press.
With his most recent band, The Yell Leaders, Bobby released four LPs and had a songs featured in episodes of TV's "Party of Five" and "Dawson's Creek," and films in Japan, South America and the U.S. The Yell Leaders were named the best unsigned band in their region by VH-1 as part of its Rock Across America 1998 Tour. Most recently, the band contributed tracks to a UK vinyl/CD tribute to the Redskins and collaborated on a track with Italian novelist Enrico Remmert.
He's produced three installments of the "OMCD" series of local music compilations for OnMilwaukee.com and in 2007 produced a CD of Italian music and poetry.
In 2005, he was awarded the City of Asti's (Italy) Journalism Prize for his work focusing on that area. He has also won awards from the Milwaukee Press Club.
He can be heard weekly on 88Nine Radio Milwaukee talking about his "Urban Spelunking" series of stories.