By Jeff Sherman Staff Writer Published Mar 23, 2020 at 4:11 PM

Today presents us all with a challenging, confusing and scary time. And even as the media business has changed massively over the years, life and business go on. Both will continue – actually are continuing – and OnMilwaukee continues to change, too. Change is constant, even if it’s forced on us. I’ve always enjoyed this quote: "The nature of life is change, and the nature of people is to resist change."

So, we take change and make it into what we’re meant to be.

Onward and upward, as I always say. Our community dives in; it always has, and that’s what warms and inspires me during times like these. We work together and look for even more ways to help each other – I love it.  

You can stay connected with us here and on social – and now, more than ever, we want to hear from you. What do you need? What do you want? More food and fun? More movies? More creative "things-to-do-at-home?" What to binge? Tell us please; we’ll have you covered.

The very reason LIFT Digital and OnMilwaukee exist is because we believe that our community has massive potential, and we want to help package, promote and protect Milwaukee and our partners’ goals. Always have, always will. Media that moves. That’s what we do.

And, let’s not forget that it’s about the collective "we." With work and life-changing, understanding is changing, too.

I loved this quote from UW-Milwaukee grad and Microsoft CEO Satya Nadella: "There’s no doubt that the workflow of all our jobs is changing fast, with many of you doing so much of your work remotely for the first time, some while also caring for young children at home," he wrote. "There is no playbook for this, and we need to have deep empathy and understanding for each other’s situations."

No playbook. That’s for sure. But can we do more? I know we can. From my little portion of the world, I want to be a better role model and prioritize health. Probably both good calls for us all.

We can do this. What’s "this" in your new world, though? Share with me, share with us and we’ll do our best to deliver. Always have, always will. Onward.

Jeff Sherman Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.