Mark Nord, the owner of Downer Avenue Wine & Spirits, 2638 N. Downer Ave., says he does not have a single case of White Claw Hard Seltzer on his shelves and his distributor has no idea when he will be able to supply it.
"People come in all the time asking for it, especially on warmer days," says Nord.
Mark Anthony Brands – owner of the Mike's Hard line of malt beverages – launched White Claw Hard Seltzer last summer. Although popular since its release, the sleek-canned beverage gained momentum over the course of a year and is in high demand this season.
The seltzer comes in black cherry, lime and grapefruit flavors and has 110 calories per 12-ounce can. Although it is similar in calorie count to a light beer, White Claw's alcohol by volume (ABV) is 5 percent – slightly higher than most light beers, which are about 4.2 percent ABV.
"The hard seltzer segment has been the shining star of the beer industry this year and we have had tremendous success with White Claw," says John O’Boyle, general manager of Mike’s Hard Lemonade Co.’s Midwest Division.
O’Boyle says White Claw – which is named for "white claw waves" that travel in threes across the ocean – is currently the top-selling hard seltzer in the nation and is in high demand nationwide. Other hard seltzer brands like Smirnoff Spiked Sparkling Seltzer and Henry's Hard Sparkling Seltzer are also selling well, but not at the same level as White Claw.
With consumer trends moving from soda to seltzer in the soft drink sector, it’s no surprise that hard seltzer is so hot. Hence, keeping it stocked has been a challenge.
"As a result of the overwhelmingly positive response to the brand, we have surpassed what we had forecast to produce and shipped this fiscal year in just five months," says O’Boyle. "We have made critical production optimizations so that we hope to be back to full capacity production by mid-September."
Check out this While Claw product locator, but – obviously – call ahead to make sure it’s in stock.
Molly Snyder grew up on Milwaukee's East Side and today, she lives in the Walker's Point neighborhood with her partner and two sons.
As a full time senior writer, editorial manager and self-described experience junkie, Molly has written thousands of articles about Milwaukee (and a few about New Orleans, Detroit, Indianapolis, Boston and various vacation spots in Wisconsin) that range in subject from where to get the best cup of coffee to an in-depth profile on the survivors of the iconic Norman apartment building that burned down in the '90s.
She also once got a colonic just to report on it, but that's enough on that.
Always told she had a "radio voice," Molly found herself as a regular contributor on FM102, 97WMYX and 1130WISN with her childhood radio favorite, Gene Mueller.
Molly's poetry, essays and articles appeared in many publications including USA Today, The Writer, The Sun Magazine and more. She has a collection of poetry, "Topless," and is slowly writing a memoir.
In 2009, Molly won a Milwaukee Press Club Award. She served as the Narrator / writer-in-residence at the Pfister Hotel from 2013-2014. She is also a story slam-winning storyteller who has performed with The Moth, Ex Fabula and Risk!
When she's not writing, interviewing or mom-ing, Molly teaches tarot card classes, gardens, sits in bars drinking Miller products and dreams of being in a punk band again.