By Jeff Sherman Staff Writer Published May 08, 2009 at 1:16 PM

Lately, Milwaukee's visibility continues to soar with the United Nations declaration of Milwaukee as a world water hub to Danny Gokey's fame on "American Idol."

Now add another dimension of Milwaukee image building thanks to Wilco.

The band's latest release features a Milwaukee cover shot on Old World Third Street.  The  photo, of a balcony, features a camel, tables and Mader's restaurant in the background. By looking at the image, it seems to have been shot at the building that houses Wisconsin Cheese Mart and Usinger's Famous Sausage, steps from Turner Hall Ballroom, a sister venue to the Pabst Theater where the band recently played.  

In addition, the owners of Wisconsin Cheese Mart tell me this, "Wilco also photographed images of the band inside the Wisconsin Cheese Mart, alongside mannequins dressed in elaborate Elvis-like costumes. It was very cool. The band was awesome."  

"Wilco (the album)" is slated to hit the Web and stores June 30.


Jeff Sherman Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.