Sometimes it is good to take a fresh approach, to change things around to see what can be done. Local TV stations do this in an effort to grow an audience.
It may be different reasons that brought the changes on – staff departures, financial considerations – but none-the-less when the people who bring us the news changes, that’s when we take notice.
Earlier this week, WITI-TV Fox 6 announced the creation of "Studio A," a new hour-long local program that will run weekdays at 4 p.m. Ted Perry, who anchors the 10 p.m. newscast, will also anchor this show. He gets to re-team up with Katrina Cravy, who left the night broadcasts with the launch of "Real Milwaukee," a local one-hour program at 9 a.m. weekdays.
The new program, slated for September, means Cravy’s seat on "Real Milwaukee" will be open and replaced. Morning reporter Angelica Duria will step up.
OnMilwaukee.com podcaster Brian Kramp will be the entertainment beat reporter on "Studio A."
At WISN-TV Ch. 12, the ABC affiliate is shaking things up with different staffers at different positions. The recent departures of meteorologist Luke Sampe, reporter Abe Lubetkin and anchor Shelby Croft offer the opportunity for the changes.
Jason Newton, the 5 p.m. anchor, will move to weekday mornings, offering news updates, and Craig McKee, the 6 and 10 p.m. anchor, will join Toya Washington at 5 p.m. McKee and Kathy Mykleby will still be at the desk at 6 and 10 p.m.
In the morning, anchor Portia Young will take over weekend mornings and will be a reporter other weekdays. Meteorologist Jeremy Nelson will join Young on Saturday and Sundays, meaning Sally Severson will return to her Monday through Friday spot in the morning broadcasts.
Still with me? There are more moves to report.
Weekend anchor Terry Sater will move to weekday nights, as a news reporter out in the field. Newest hire Toni Valliere will take the anchor duties on Saturday and Sunday nights, and she will co-host with Joyce Garbaciak at 10 p.m. on Sunday.
"We are very excited about these new assignments," said Jan Wade, WISN president and GM.
"We have such good people here at the station … people who are passionate about broadcast journalism and strong storytelling in their community. We are lucky that these folks afford us the opportunity to evolve newscasts and grow viewers. These moves and assignments will help us do that."
This move marks the first return to a regular anchor shift for Garbaciak since she left WITI-TV in 2005. Since 2006 she’s been a special contributor and fill-in anchor for various newscasts at WISN.
FACEBOOK ADS: Several sources in digital media are reporting that Facebook will offer video ads for large advertisers, or those with millions of dollars to spend on an ad.
Sheryl Sandburg, the chief operating officer of Facebook, talked about the huge viewing audience in an interview in 2012. At that time she suggested advertising on Facebook would be bigger than advertising on the Super Bowl on television.
Now, the working rumor is that Facebook is soliciting between $1 million and $2.5 million per ad per day. That’s a lot of spare change for the opportunity to bug the social media platform users with an automatic ad that they will have to sit through when they log in.
When I give talks or consult in professional circles I often say that there isn’t anything free about free social media. This proves that point.
Media is bombarding us everywhere.
Instead of sheltering his brain from the onslaught, Steve embraces the news stories, entertainment, billboards, blogs, talk shows and everything in between.
The former writer, editor and producer in TV, radio, Web and newspapers, will be talking about what media does in our community and how it shapes who we are and what we do.