So, who could’ve guessed that by the time the young brewery was ready to open, a global pandemic would stand in the way?
Certainly not Jenny Higgins and Chris Ivanovich, who own the brewery on the lower level at 231 E. Buffalo St.
"In all the prep we did leading up to our original opening date of April 1, we discussed ‘worst case scenarios’," says Higgins. "Never did we imagine something like this, and we mentioned some crazy stuff."
And they got all their ducks in a row, says Higgins.
"Chris got into home-brewing when he was in college," she says. "It was his dream to have his own place ‘someday.’ Before we met, I was just a beer enthusiast. As time passes, there comes a time when "some day" becomes "now or never.’
"We participated in the Barley to Barrel brewery incubator program, got to know a bunch of local brewers and prepared to make the dream a reality."
Though Wizard Works takes its name and theme from Ivanovich’s 40 years as a performing magician (that’s only slightly more experience than Wizard Works has experience in brewing), the brews the team makes are not mysterious.
These are not quirky, frou frou beers aimed only at connoisseurs.
There First Rabbit (as in "out of the hat") Porter, Abracadabra IPA, Legerdemain Sessions IPA and the like.
"We like to brew beer according to traditional styles," says Higgins. "Our primary focus is delicious, beer flavored beer."
And it seems to be working. Legerdemain has been available at Crossroads Collective since the beginning of May and on April 24, the taproom opened for carryout sales of four-pack cans and for growler fills.
The response was so good that by the following day, they had to post on Facebook that they’d sold out of cans completely.
That’s since been rectified and you can again purchase, cans, fill growlers, buy empty growlers and swag at the brewery.
"We had to change gears a bit," Higgins says. "We planned on taproom sales, and doing crowlers to go. When Safer at Home was put into place, Broken Bat very graciously helped us out with some canning while we waited for growlers to be delivered."
At the moment Wizard Works has six beers on tap for growlers and cans, while supplies last.
Curbside pickup is coming soon, Higgins says, but in the meantime, customers can come inside – in a socially distant fashion – to make to-go purchases, mainly on Saturdays and Sundays from noon until 4 p.m.
"Personally, I would love to safely open for more than to-go orders by mid-June, (but) we still don’t know what that will look like, since the guidelines are evolving.
"We will be ready to go, however we can, as soon as they say we can open the doors."
And how are they surviving as owners of a fledgling small business during these uncertain times?
"Hope gets us up in the morning," says Higgins, "terrified keeps us ready for whatever comes next. Optimism carries us through."
If you enjoyed this, check out my story on the new Broken Bat Brewery opening.
Born in Brooklyn, N.Y., where he lived until he was 17, Bobby received his BA-Mass Communications from UWM in 1989 and has lived in Walker's Point, Bay View, Enderis Park, South Milwaukee and on the East Side.
He has published three non-fiction books in Italy – including one about an event in Milwaukee history, which was published in the U.S. in autumn 2010. Four more books, all about Milwaukee, have been published by The History Press.
With his most recent band, The Yell Leaders, Bobby released four LPs and had a songs featured in episodes of TV's "Party of Five" and "Dawson's Creek," and films in Japan, South America and the U.S. The Yell Leaders were named the best unsigned band in their region by VH-1 as part of its Rock Across America 1998 Tour. Most recently, the band contributed tracks to a UK vinyl/CD tribute to the Redskins and collaborated on a track with Italian novelist Enrico Remmert.
He's produced three installments of the "OMCD" series of local music compilations for OnMilwaukee.com and in 2007 produced a CD of Italian music and poetry.
In 2005, he was awarded the City of Asti's (Italy) Journalism Prize for his work focusing on that area. He has also won awards from the Milwaukee Press Club.
He can be heard weekly on 88Nine Radio Milwaukee talking about his "Urban Spelunking" series of stories.