Super-serving a niche audience can provide radio dominance in Milwaukee. Media watchers need look no further than country music powerhouse WMIL-FM to find a successful strategy on how to build and maintain an audience.
The Nielsen numbers for March were just made available, and once again WMIL was on top with a 10.7. WTMJ-AM 620 was in second place for the month at a 9.1 and oldies station WRIT was third with a 7.0.
Here are the stations in the market and where they finished for March. Special thanks to Tom Taylor’s NOW newsletter for the numbers:
WMIL-FM, Country: 10.7
WTMJ-AM, News Talk Info.: 9.1
WRIT-FM, Oldies: 7.0
WISN-AM, News Talk Info.: 6.6
WMYX-FM, Hot AC: 5.4
WKKV-FM, Urban: 5.1
WKLH-FM, Classic Rock: 5.1
WHQG-FM, Mainstream Rock: 4.7
WXSS-FM, Pop CHR: 4.3
WLUM-FM, Alternative: 3.8
WLWK-FM, Adult Hits: 3.4
WLDB-FM, AC: 3.3
WJMR-FM, Urban AC: 3.2
WNRG-FM, Pop CHR: 2.4
WHAD-FM, Talk/Personality: 2.3
WUWM-FM, News Talk Info.: 1.4
WSSP-AM, All Sports: 1.3
WYMS-FM, AAA: 0.9
WOKY-AM, All Sports: 0.6
WZTI-AM, Rhythmic Oldies: 0.5
WJYI-AM, Contemp. Christian: 0.2
WMSE-FM, Alternative: 0.2
WGTD-FM, Classical: 0.1
GREAT PLACE ON A GREAT LAKE: Local waterways have shaped the city of Milwaukee since its very origin. "Milwaukee: A City Built On Water," written and hosted by historian John Gurda, tells the story of our relationship with water in a documentary that will air at 8 p.m. on Wednesday on Milwaukee Public Television Channel 10. In the special, Gurda takes the story to the present day, documenting how we have developed the areas along our lake and rivers. The show will detail the history of abuses of our waterways and efforts to revive and preserve the resource.
"Milwaukee: A City Built On Water" is presented by brings Gurda and producer Claudia Looze, the pair that was responsible for the multi-Emmy Award-winning MPTV mini-series "The Making of Milwaukee."
Produced in cooperation with WisconsinEye, the effort has been funded by the Wisconsin Department of Natural Resources, the Milwaukee Metropolitan Sewerage District, Lynde B. Uihlein, the Brookby Foundation, the Fund for Lake Michigan, Badger Meter Foundation and the Greater Milwaukee Foundation. The show will also air at 9 p.m. Thursday on Ch. 36, 3 a.m. April 24 on Ch. 10 and at 4 a.m. April 27 on Ch. 36.
FILM EFFORT: A special showing of "Blood, Sweat and Beer" will be held at 6:30 p.m. on Monday at Brenner Brewing Company on South 5th Street in Milwaukee. Directors Chip Hiden and Alexis Irvin will be at the event to talk about and answer questions about the documentary.
Find more information here.
WILD WEST: Fox News will air a new episode of "Legends & Lies: The Real West" at 7 p.m. Sunday. The hour-long program will feature folk character "Wild Bill," who was known for gun-fighting and gambling. The episode will feature first-hand accounts from direct descendants and historians.
Media is bombarding us everywhere.
Instead of sheltering his brain from the onslaught, Steve embraces the news stories, entertainment, billboards, blogs, talk shows and everything in between.
The former writer, editor and producer in TV, radio, Web and newspapers, will be talking about what media does in our community and how it shapes who we are and what we do.