By Tim Cuprisin Media Columnist Published Nov 18, 2010 at 5:07 PM

It happened later than last year, but Milwaukee radio has begun the Christmas season with WRIT-FM (95.7) flipping to an all-holiday format at 5 p.m. with Johnny Mathis' "It's Beginning to Look A Lot Like Christmas."

Last year, it was WMYX-FM (99.1) that started things off on Nov. 13, followed by WRIT. In 2008, the seasonal format flip happened on Halloween.

This year, Milwaukee radio listening is being measured under a new system, personal people meters, by the Arbitron Co.

Tim Cuprisin Media Columnist

Tim Cuprisin is the media columnist for He's been a journalist for 30 years, starting in 1979 as a police reporter at the old City News Bureau of Chicago, a legendary wire service that's the reputed source of the journalistic maxim "if your mother says she loves you, check it out." He spent a couple years in the mean streets of his native Chicago, and then moved on to the Green Bay Press-Gazette and USA Today, before coming to the Milwaukee Journal in 1986.

A general assignment reporter, Cuprisin traveled Eastern Europe on several projects, starting with a look at Poland after five years of martial law, and a tour of six countries in the region after the Berlin Wall opened and Communism fell. He spent six weeks traversing the lands of the former Yugoslavia in 1994, linking Milwaukee Serbs, Croats and Bosnians with their war-torn homeland.

In the fall of 1994, a lifetime of serious television viewing earned him a daily column in the Milwaukee Journal (and, later the Journal Sentinel) focusing on TV and radio. For 15 years, he has chronicled the changes rocking broadcasting, both nationally and in Milwaukee, an effort he continues at

When he's not watching TV, Cuprisin enjoys tending to his vegetable garden in the backyard of his home in Whitefish Bay, cooking and traveling.