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MobCraft Brewery and Fox Bros. Piggly Wiggly share a similar crowdsourcing business model.

MobCraft Brewery, Fox Bros. Piggly Wiggly partner to create Craft Beer Contest

People like contests and Milwaukeeans love beer. With that in mind, MobCraft Beer and Fox Bros. Piggly Wiggly group announced on Thursday they are teaming up to create a unique craft beer, which will be released in September.

Earlier this spring, the two companies realized the similarity between MobCraft's crowdsourced brewery model and Fox Bros. People's Choice Brat Contest. They decided to partner up for a new, one-of-its-kind Craft Beer Contest.

In March, Fox Bros. invited customers to submit beer ideas. Originally with more than 60 entries, MobCraft and Fox Bros. have narrowed the selection down to four beers, on which customers can vote to determine the winning craft brew.

Here are the four beers that can be voted on, according to a MobCraft news release:

1. Foxtoberfest: An Oktoberfest-style lager featuring an amber color with a sweet, malty backbone and mild hop profile.

2. Port Piggy Pale: A delicious, crisp brew made for folks who appreciate bringing good hops and great neighbors together.

3. Kirsche Wheat: A fine German-style wheat with Hallertau hops, infused with plump cherries, finished with Cascade hops to enhance the robust flavor.

4. Hair of the Fox: A malty session ale deep red in color, brewed with German malts and mild hops that is the perfect way to get moving again after a long night out.

Through June 13, customers can vote in any Fox Bros. store location, on the Fox Bros Website or via Facebook and email newsletters. The person who nominated the winning beer and two lucky voters will win a VIP MobCraft Experience, which include a beer tasting, brewing experience and a Fox Bros. Award Winning Brat Dinner for themselves and three friends.

"We are excited to participate in such a unique process of creating a beer with our local community." said Henry Schwartz, President of MobCraft Beer. "After learning about the Fox Bros. People's Choice Brat Contest, we knew it would be a perfect fit to collaborate on a custom beer which will pair perfectly with Wisconsin's other claim to fame: brats."

Added Fox Bros. President Pat Fox: "We are excited at the opportunity to engage with our customers and create a craft beer with MobCraft. We admire the unique crowdsourcing approach that MobCraft takes and this partnership helps us bring something new to the market, which helps us differentiate the Fox Bros. experience."

The winning beer will be available at all Fox Bros Piggly Wiggly locations and the MobCraft Taproom, as well as several bars in the Milwaukee area. At the Piggly Wiggly stores, the beer will be sold in 16-ounce four-packs.

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