Light 97 is gone. As of today, Milwaukee lost its Light 97 and may gain an affiliate for Air America, the liberal radio network. Light 97 (WLTQ), a Clear Channel station, went off the air at noon today and is rumored to become 97.3 "The Brew" while running Air America talk radio content in the interim.
It seems the station will play a variety of music formats over the weekend and the new station will debut on Monday, Sept. 20 at 6 p.m., according to a Clear Channel Milwaukee voice mail message.
Air America could go live on Monday, but that new all-talk format may not stick, since new radio formats are often tested before a radio company locks something new in.
We guess you have a lot of suggestions for what the new 97.3 FM should become, so use our exclusive talkback feature to voice your comments. Stay tuned to OMC as we track this breaking story.
As of 6 a.m., Monday morning, "Light 97," offically became "The Brew." The station is playing an "80s and more" format and according to an e-mail release "serving adults 25-54." Air America seems to be on the back burner for now, but stay tuned. Music mix on Monday has featured REO Speedwagon, Boston, AC/DC and other similar artists. 973thebrew.com will be the web site.
