Milwaukee soon to have "Design Within Reach"
There will soon be "Design Within Reach" in the Milwaukee area. The furniture store, which first opened in San Francisco, Calif., is planning a Third Ward location -- the chain's first in Wisconsin.
So, if you've been dying to deck your home in designer duds, you'll finally get the chance. "Design" is a store which is bridging the gap between the designer storerooms and the furniture buying public. Most of the furniture is of the modern genre, but all the pieces are functional.
Stay tuned to OMC for more information on the Third Ward shop. The Web site is dwr.com.
Padraig said: Sulrak - two thoughts on "quality" and "customer service" at Design Within Reach...an $1,800 bookshelf my wife and I looked at was essentially a few pine boards thrown together with cheap metal braces. I literally, with few handyman skills, could have built this piece myself for under $75. My wife and I looked at the piece (in all its sloppy, thrown together splendor), then the pricetag, and then at each other with gasping looks of amazement. As for the "service," we went to DWR on a Saturday and were the only customers in the store. Nevertheless, there were at least six employees...most sitting behind desks doing whatever. One employee approached us briefly after we'd already been in the store for four minutes...the others barely looked up to recognize our existence. We perhaps didn't "look the part" of serious customers because we were very casual in appearance. We can easily afford everything DWR has to offer, but were obviously looked upon differently by the staff. Ironically, I was at Rubins this past weekend. I didn't buy anything, but received very attentive help from the staff.
sulrak said: Padraig- I guess to you pieces designed in the 1920's thru the 60's that still can be used seamlessly in today's interiors classify as "uber-trendy". Also, do you prefer to shop @ Rubin"s for its "quality" & range of products, or for it's "customer service"(LOL).
Padraig said: Got the postcard...visited the store this past weekend...very underwhelmed. I won't criticize people who want to buy furniture that is uber-trendy, but that's essentially what you're getting. Sure, it's probably of great quality, but to many of us in Milwaukee it's borderline "over-priced, pretentious art-furniture." I went looking specifically for shelving/bookshelves. What I found was neither unique nor of particularly great quality, but certainly over-priced. Many, if not most, of the chairs and tables, on the other hand, are definately unique and certainly of top quality, but I could only justify paying that high price if I want the chair/table to be a conversation piece...and I don't. Criticize Rubin's if you wish, but I'd rather shop there.
Hank said: IT's a really nice store and they have unique selecction but Rubins has very similar stuff. People will of course still complain that Milwakuee doesn't have enough cool shopping choices but no one can never pinpoint what they want. Really sad when people are never satisifed. The place will do well no matter what and that's great~!
Sparky said: Glad to have DWR here. Agree the name refers to offering the same designs that have always been available just not direct to the public. Product quality is much higher than Rubins, much. But collectors should keep in mind vintage is always better and available. Vintage appreciates in value, re-issues like DWR sells does not and once out the door is just so much used furniture, value-wise. Something to keep in mind because like others have pointed out, this stuff isn't cheap. For my money, if you want any of what they sell its worth buying a vintage original from a private dealer in Milwaukee or Madison or Chicago. Sure, buy the cute clocks and pillows at DWR but for furniture classics like Eames and whoever else they handle, go vintage, its not that much more money.
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